Sales teams lose deals to CRMs nobody updates and forecasts built on guesswork, and right now, deal details and customer data are already leaving the building, pasted into consumer AI tools with no data agreement, by reps just trying to move faster. Syntherion lets sales teams build, deploy, and manage AI agents for lead research, personalized outreach, and CRM updates, wired into Salesforce, HubSpot, and 1,000+ integrations so the pipeline stays current, without customer data ever leaving to a tool nobody in RevOps can see.
Sales agents built in the Factory research leads, draft outreach, and keep the CRM current in real time, so revenue leaders forecast off pipeline data they can trust, not a spreadsheet rebuilt by hand at quarter-end.
Pipeline agents need CRM writebacks, approval paths, and routes that keep sensitive customer context on keys and infrastructure you control — with a Control Tower trail revenue leaders can open.
Reps under quota pressure will paste whatever gets the job done faster into whatever tool is open, including customer data a consumer AI tool has no obligation to protect.
Research, outreach drafting, and CRM updates happen inside your own connected systems, isolated the same way every other team's data is, not pasted into a chat window with someone else's retention policy.
A rep pastes a prospect into a consumer tool because it's faster than digging through the CRM. An agent that already has the research done before the call wins on speed, not on a policy reminder.
Every time an agent reads or writes customer data, it's on the same audit trail as everything else in the company, visible to RevOps for pipeline trust, and to security for exactly the reason they'd want to see it.
Syntherion agents handle research, outreach, and follow-up around the clock.
Syntherion scores, routes, and follows up on new leads the moment they arrive.
Syntherion researches the company, the news, and the stack, and writes the brief before you call.
Syntherion drafts personalized outbound from the research, in your voice, ready to send.
Revenue leaders build the forecast on what Syntherion agents log, not on what reps remember to enter after the fact.
Syntherion logs calls, sets next steps, and moves stages after every touchpoint, so every deal in the forecast reflects what actually happened, not what is overdue for an update.
Syntherion assembles a brief before every call from your CRM, email, and notes.
Syntherion assembles pipeline and forecast digests from your CRM on schedule.
Revenue leaders don't need a vendor's percentage. They need forecast variance, their own number, trending down, visible in the Control Tower.
Actual-versus-forecasted deal outcomes are tracked over time against your own prior quarters, so "the forecast is more trustworthy now" is a shrinking variance number specific to your pipeline, not an industry claim about CRM hygiene in general.
Nobody has to tell reps to update the CRM for hygiene's sake. The agent updates it because that's part of doing the actual work faster, clean pipeline data is what's left over, not a separate initiative RevOps has to enforce.
Sales agents aren't a point tool bolted onto the CRM. They're built once in the Factory, shipped to every rep and team's own dashboard node, and rolled up into a Control Tower revenue leadership can actually run the business on.
A research or outreach agent proven with one team ships to the whole revenue org from the same build, with usage and outcomes visible per rep, per team, and company-wide.
Every CRM update an agent makes is logged the same way every other department's agent actions are, so a forecast review can point to a record, not a rep's memory.
For enterprise procurement & AI leaders
A 60-minute briefing: we map your stack, quantify what you'd replace, and show the results live.
Executive demo
45 minutes with our architects, a hands-on walkthrough against a process you actually care about.
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